As cannabis legalizes across the country, new consumers are walking into dispensaries every day. They face a long list of product types: extracts, edibles, flower, whole ground flower, shake, and now the newest buzzword, infused flower.
Many people assume infused flower is simply flower that has been coated in distillate or dusted with THCA isolate. In practice, what is showing up on shelves is often very different and troubling. And these companies don’t hide it, it is listed on the ingredients as you will see in the example photos below of products.
Spray Packs Have Slipped Into the Legal Market
A tactic that used to be limited to the legacy market has quietly made its way into licensed products. Spray packs were once used to make low quality flower smell better so it could move off the shelf. Now some legal brands are using similar methods to dress up weak flower so consumers think they are buying something special.
In Illinois we are seeing examples of this. Some Rythm Remix products are given added terpene blends to give a vape like flavor. Other infused pre rolls are made with distillate and terpene cocktails designed to cover the true quality of the flower inside.
Legalization Promised Clean and Transparent Products
When legalization came, consumers were promised cleaner, safer, and more transparent cannabis. Instead some companies are finding ways to preserve profits by masking poor quality flower with flavors and additives. That practice harms trust in the legal market and hurts consumers who expect honesty.
If a product is genuinely high quality, there is no reason to hide its natural characteristics with added terpenes or flavors. True craft flower stands on its own.
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We Need Transparency and Better Standards
Spray packs do not belong in the legal market, and they should not be marketed as premium products. The same style of infused pre roll that is being sold as top shelf in some places is the same low grade product you can buy for five dollars in other markets. Calling that premium misleads customers and undermines the legitimacy of the industry.
Consumers deserve clean products and clear labeling. Reviewers, advocates, patients, and everyday users should call out products that disguise weak flower as something premium. Until the industry stops rewarding these shortcuts, manufacturers will keep taking them.
Spray packs are not innovation. They are disguise.
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